"We have leads, but sales says they’re not qualified."
If you’re hearing this inside your company, you’re not alone. Many Dutch SMBs face the same challenge: marketing generates leads, but sales doesn’t trust them. As a result, leads go cold, conversion rates drop, and frustration builds between teams.
At GTMTechnology Solutions, we believe this problem isn’t about effort — it’s about alignment.
Why This Happens
Marketing and sales often work in silos. They use different tools, measure different KPIs, and rarely meet to discuss outcomes. Without clear definitions and shared goals, the lead handoff becomes a black hole.
Sales feels overwhelmed with leads that aren’t ready to buy. Marketing feels underappreciated for their efforts. The result? A breakdown in trust and stalled growth.
The RevOps Solution
RevOps (Revenue Operations) is designed to eliminate silos by aligning teams around shared systems, data, and goals.
Here’s how we help SMBs in the Netherlands solve this:
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✅ Shared Funnel Metrics
We build unified dashboards that let both marketing and sales track the same performance metrics. No more misalignment in reporting. -
✅ Automated Lead Scoring
We implement logic-driven lead scoring based on intent signals, demographics, and behavior — reducing manual guesswork. -
✅ Clear Qualification & Handoffs
We define exactly when a lead becomes “sales ready,” and ensure the process is followed consistently.
Why It Matters for Lean Teams
In smaller organizations, misalignment is even more costly. Every lead counts. Every handoff matters.
By implementing RevOps, you improve:
- Lead response times
- Sales-marketing collaboration
- Conversion rates
It’s not just about better processes — it’s about building trust across your GTM engine.
Let’s Talk
Want to explore how RevOps can help your business grow more predictably?
💡 Book a free strategy session at www.gtmtechsol.com