GTM Technology Solutions, GTM Consultant Adapting a B2C Tool to a B2B Reality – Lessons from a CRM Transformation In today’s competitive business landscape, having a CRM system is no longer optional — it’s essential. However, not all CRM platforms are created equal. Many solutions in the market are designed prima...
GTM Technology Solutions, GTM Consultant Why Project Management Is More Than Just Managing Tasks When we hear “project management,” many think of checklists, timelines, or software tools. But in modern business environments, true project management is strategic. It's the force that aligns vision ...
GTM Technology Solutions, GTM Consultant How a Unified BI Platform Transforms Sales & Marketing in Retail Retailers today are surrounded by data — but few can use it effectively. Sales and marketing teams often operate from different systems, leading to decisions based on partial information. For example,...
GTM Technology Solutions, GTM Consultant Is your team working on growth — or grunt work? In a fast-moving SMB environment, time isn’t just valuable — it’s everything. Every hour your team spends on manual, repetitive tasks is an hour lost on strategic, revenue-generating work. We often se...
GTM Technology Solutions, GTM Consultant Website Traffic ≠ Revenue: Why Many SMBs Struggle to Convert Leads You’ve invested in digital marketing. Traffic is coming in. Website visitors are exploring your products or services. Some even fill out a form or download a brochure. But here’s the uncomfortable que...
GTM Technology Solutions, GTM Consultant If You Can’t See Your Pipeline, You Can’t Plan Your Future For small and mid-sized businesses (SMBs) in the Netherlands, sales forecasting can often feel like a blindfolded journey. You might be using spreadsheets, past trends, or even gut feelings to predict...
GTM Technology Solutions, GTM Consultant Is Your Tech Stack Working for You — or Against You? In today’s fast-moving digital economy, many Dutch SMBs are investing heavily in tools — CRMs, email automation, chatbots, sales enablement platforms — hoping to drive efficiency and growth. But inste...
GTM Technology Solutions, GTM Consultant Sales and Marketing Misalignment: How RevOps Helps Dutch SMBs Get on the Same Page "We have leads, but sales says they’re not qualified." If you’re hearing this inside your company, you’re not alone. Many Dutch SMBs face the same challenge: marketing generates leads, but sales doesn...
GTM Technology Solutions, GTM Consultant ⚠️ 7 Common GTM Mistakes to Avoid Despite best intentions, many businesses fall into these GTM pitfalls: 1. Skipping Customer Research Assuming you know the market without testing or surveying leads to misaligned messaging and feature...
GTM Technology Solutions, GTM Consultant How to Choose the Right Tech Tools for Your Dutch Business In today's digital age, technology is essential for businesses of all sizes to thrive. However, with the overwhelming number of tools available, choosing the right ones can be a challenge. For SMBs in...
GTM Technology Solutions, GTM Consultant CRM vs Marketing Automation: Choosing the Right Tools for Your Business For SMBs in the Netherlands looking to optimize their Go-to-Market strategy, selecting the right technology is crucial. Two essential tools that often come up in discussions are Customer Relationship ...
GTM Technology Solutions, GTM Consultant The ROI of Investing in a Well-Designed Tech Stack In today's fast-paced business environment, technology is no longer a luxury – it's a necessity. For SMBs in the Netherlands, a well-designed Go-to-Market (GTM) tech stack can be a game-changer, drivi...
