About Us
Our Story
GTM Tech Solutions was founded with a simple but powerful insight: many startups and small businesses struggle not because of a lack of ambition, but because of fragmented Go-To-Market systems. With years of experience driving sales strategy and process excellence at global tech firms, our founder saw a clear need in the Dutch and European SMB ecosystem—practical, affordable, and tech-savvy GTM support.
Rooted in Amsterdam, GTM Tech Solutions bridges the gap between business goals and technology by helping entrepreneurs and SMBs design, implement, and optimize their GTM tech stack. We’re not just tech consultants—we’re strategic partners who understand how tools like CRMs, marketing automation, and analytics should work together to drive growth.
Our Vision
To be the leading provider of go-to-market technology solutions for entrepreneurs and SMBs in the Netherlands—empowering them to achieve sustainable, scalable growth through smart, integrated systems.
Our Mission
To empower entrepreneurs and SMBs with expert guidance and cost-effective implementation of go-to-market technology solutions—so they can optimize operations, drive growth, and stay competitive in a digital-first world.
Our Values
1. Simplicity with Purpose
We believe the right tech stack should simplify business—not complicate it.
2. Client-Centricity
We focus on real-world results for the businesses we serve, not on selling tools or jargon.
3. Integrity and Transparency
We advise only what we would implement ourselves—no over engineering, no complexity.
4. Continuous Learning
We stay ahead of technology trends so our clients don’t have to.
5. Local Insight, Global Standards
We blend local market knowledge with global best practices to deliver tailored, scalable solutions.
Meet The Team
Sudheer Yalla
Founder
Sudheer Yalla is the founder of GTM Tech Solutions, based in Amstelveen, Netherlands. With over 18 years of global experience in Sales Operations, Go-to-Market Strategy, and Revenue Optimization, he brings deep expertise in transforming commercial operations through data, automation, and cross-functional alignment.
His career includes senior leadership roles at Salesforce and Cognizant, where he delivered strategic programs across sales, marketing, and finance—combining Big Data analytics, tool development, and ERP integration to support enterprise growth.
At Salesforce, Sudheer led GTM execution for Tableau in Northern Europe, managing sales strategy, territory design, forecasting, and performance analytics. He was instrumental in developing dashboards, improving pipeline governance, and aligning IT, Finance, and Sales systems for better forecast accuracy and planning.
At Cognizant, he directed global sales operations programs across Europe and APAC, driving process improvements, CRM–ERP integration, and scalable analytics tools to power sales enablement and decision-making. He also led bid management for Retail and Consumer Goods clients, overseeing RFQs, RFIs, and technical solutioning for IT Infrastructure Services.
Through GTM Tech Solutions, Sudheer now helps SMBs and startups design smart, scalable GTM systems tailored to their market and maturity. His approach blends strategy and execution, empowering clients through:
- Big Data-driven insights
- ERP and tool integration
- Custom-built automation and dashboards
- Cross-functional program delivery
- Continuous process optimization
His mission is clear: enable businesses to grow predictably using data, systems, and proven GTM frameworks that deliver measurable outcomes.
Strategic partners
Expert advisors dedicated to empowering you to achieve
Prasanna Kandeepan (PK) is a founder and CEO of AppsComp, a leading provider of enterprise software development and digital transformation solutions. With a strong foundation in cloud technologies, CRM platforms, and custom application development, PK has led multiple global implementations across industries, enabling organizations to scale efficiently through technology.
How This Partnership Supports GTM Tech Solutions
At GTM Tech Solutions, our mission is to help SMBs implement and optimize their go-to-market technology stacks. PK and the AppsComp team serve as our trusted technology delivery partner, providing deep technical expertise in Salesforce, Odoo, ERP, marketing automation, and custom integrations. Their robust engineering and support capabilities allow us to execute complex implementations with agility and precision—ensuring our clients get scalable, cost-effective solutions tailored to their business needs.
Jimmy George C is a founder of ByGeorge, a boutique brand and communications consultancy that empowers businesses to shape their narrative, drive audience engagement, and unlock market potential. With a strong background in brand strategy, storytelling, and digital campaigns, Jimmy brings a creative lens to business growth—helping brands not just look good, but communicate effectively.
How This Partnership Supports GTM Tech Solutions
At GTM Tech Solutions, we believe that go-to-market success isn’t just about the right tools—it’s also about the right story. Partnering with Jimmy enables us to seamlessly integrate brand positioning, visual identity, and messaging into our GTM frameworks. While we focus on optimizing sales and marketing tech stacks, Jimmy ensures our clients are equipped with the brand clarity and communication strategy needed to stand out in competitive markets. Together, we deliver a complete, scalable solution for SMBs—from backend systems to front-facing brand impact.
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