GTM Insights

We are a team of passionate people, striving to improve lives through Industry knowledge and experience.

Fake Pipeline: Why Your Revenue Isn’t Matching Your CRM

GTM Technology Solutions, GTM Consultant

Fake Pipeline: Why Your Revenue Isn’t Matching Your CRM

In the high-stakes world of B2B SaaS, the "Pipeline" is often treated as a holy grail. Sales leaders point to millions in projected revenue, yet by the end of the quarter, only a fraction actually hit...

B2B Revenue Growth CRM Data Accuracy Pipeline Management RevOps Revenue Forecasting Revenue Operations Revenue Pipeline Sales Forecasting Sales Pipeline Accuracy

Apr 30, 2026

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What RevOps Actually Is (And Why It Matters for Revenue Growth)

GTM Technology Solutions, GTM Consultant

What RevOps Actually Is (And Why It Matters for Revenue Growth)

The TL;DR RevOps is the end-to-end strategic function that aligns sales, marketing, and customer success through shared data, unified processes, and integrated technology to maximize predictable reven...

B2B Revenue Growth GTM Strategy Go-To-Market Strategy RevOps Revenue Architecture Revenue Growth Strategy Revenue Operations Sales Marketing Alignment

Apr 30, 2026

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Deal Inspection: Why Your Forecasts Are Inconsistent

GTM Technology Solutions, GTM Consultant

Deal Inspection: Why Your Forecasts Are Inconsistent

TL;DR Forecasts fail when they are based on opinions. Deal inspection improves accuracy by validating: • Qualification • Decision-makers • Timelines • Next steps • Risks Better deal inspection = bette...

Deal Inspection Forecast Accuracy Pipeline Management Predictable Revenue RevOps Revenue Forecasting Revenue Operations Sales Forecasting Sales Pipeline

Apr 30, 2026

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Forecast vs Pipeline: Why Your Revenue Isn’t Predictable

GTM Technology Solutions, GTM Consultant

Forecast vs Pipeline: Why Your Revenue Isn’t Predictable

Executive Summary Forecasts are what you expect to happen; the pipeline is the data that proves it. Most B2B organizations fail because they treat them as interchangeable, leading to missed targets an...

B2B SaaS GTM Strategy Pipeline Management Revenue Forecasting Revenue Operations (RevOps) Revenue Predictability Sales Pipeline Sales Strategy

Apr 24, 2026

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How Mature Is Your RevOps Function? A 6-Minute Assessment for CROs

GTM Technology Solutions, GTM Consultant

How Mature Is Your RevOps Function? A 6-Minute Assessment for CROs

Many CROs know something is not working across their revenue engine — but struggle to pinpoint where the real gaps are. This 6-minute RevOps Maturity Assessment helps you evaluate your current state a...

Automation Forecasting Pipeline Management RevOps Revenue Operations Revenue Strategy

Apr 7, 2026

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What Program Management Taught Me About Making Change Actually Work

GTM Technology Solutions, GTM Consultant

What Program Management Taught Me About Making Change Actually Work

Program management is often misunderstood as a larger version of project management. In reality, it’s a very different discipline. Projects focus on delivery . Programs focus on direction . Over the p...

Change Management Operations Program Management Stakeholder Alignment

Jan 10, 2026

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Adapting a B2C Tool to a B2B Reality – Lessons from a CRM Transformation

GTM Technology Solutions, GTM Consultant

Adapting a B2C Tool to a B2B Reality – Lessons from a CRM Transformation

In today’s competitive business landscape, having a CRM system is no longer optional — it’s essential. However, not all CRM platforms are created equal. Many solutions in the market are designed prima...

B2B Sales CRM Digital Transformation System Implementation

Oct 12, 2025

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Why Project Management Is More Than Just Managing Tasks

GTM Technology Solutions, GTM Consultant

Why Project Management Is More Than Just Managing Tasks

When we hear “project management,” many think of checklists, timelines, or software tools. But in modern business environments, true project management is strategic. It's the force that aligns vision ...

Jul 24, 2025

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How a Unified BI Platform Transforms Sales & Marketing in Retail

GTM Technology Solutions, GTM Consultant

How a Unified BI Platform Transforms Sales & Marketing in Retail

Retailers today are surrounded by data — but few can use it effectively. Sales and marketing teams often operate from different systems, leading to decisions based on partial information. For example,...

Jul 9, 2025

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Is your team working on growth — or grunt work?

GTM Technology Solutions, GTM Consultant

Is your team working on growth — or grunt work?

In a fast-moving SMB environment, time isn’t just valuable — it’s everything. Every hour your team spends on manual, repetitive tasks is an hour lost on strategic, revenue-generating work. We often se...

Jul 7, 2025

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Website Traffic ≠ Revenue: Why Many SMBs Struggle to Convert Leads

GTM Technology Solutions, GTM Consultant

Website Traffic ≠ Revenue: Why Many SMBs Struggle to Convert Leads

You’ve invested in digital marketing. Traffic is coming in. Website visitors are exploring your products or services. Some even fill out a form or download a brochure. But here’s the uncomfortable que...

Jul 3, 2025

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If You Can’t See Your Pipeline, You Can’t Plan Your Future

GTM Technology Solutions, GTM Consultant

If You Can’t See Your Pipeline, You Can’t Plan Your Future

For small and mid-sized businesses (SMBs) in the Netherlands, sales forecasting can often feel like a blindfolded journey. You might be using spreadsheets, past trends, or even gut feelings to predict...

Jun 30, 2025

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